Heroes in the News
Heroes, Nine Spot Brewing to brew ‘Kokua IPA’ for Maui relief
ROCHESTER, N.Y. (WROC) October 19, 2023— Two local breweries joining nearly a thousand others to help raise money for Hawaii, Following the devastating fatal fires in August.
RFD firefighter Elvis Reyes remembered with new ‘Answering the Call’ beer
ROCHESTER, N.Y. (WHEC) September 21, 2022 Heroes Brewing Company Thursday released a new beer commemorating the career and sacrifice of Elvis Reyes.
New beer from Heroes Brewing Company celebrates Honor Flight Rochester
ROCHESTER, N.Y. (WROC) September 15, 2023— Heroes Brewing Company launched a beer to help celebrate Honor Flights Fall Missions Day, which occurred this past Sunday.
Heroes Brewing Company has been selected for the 2023 Best of Rochester Award in the Brewery category by the Rochester Award Program.
Each year, the Rochester Award Program identifies local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Rochester area a great place to live, work and play.
Heroes Brewing Company launches a ‘Mission’ to support Honor Flight
ROCHESTER, N.Y. Sept. 7, 2023— Heroes Brewing Company is launching a new amber ale, Mission, to support Honor Flight Rochester. Honor Flight Rochester is part of the national nonprofit that transports veterans to Washington, D.C. to visit the war memorials and honor them for their service.
Free books for young kids: Dolly Parton Imagination Library expands in Rochester
Rochester Democrat and Chronicle December 14, 2022
Dolly Parton's Imagination Library, a nonprofit that sends children free books in the mail, is now available to every child under age 5 in the city of Rochester.
Dolly Parton’s Imagination Library celebrates expansion in Rochester
ROCHESTER, N.Y. (WROC) December 7, 2022— Dolly Parton’s Imagination Library celebrated its city-wide expansion at Heroes Brewing on Wednesday.
“Real Men Wear Pink” on Wednesday raises funds for breast cancer
October 18, 2022
Heroes Brewing Company is proud to partner with the American Cancer Society’s Rochester Chapter again this year to host a Real Men Wear Pink Fundraising event this October 19th.
Rochester brewery shares recipe for healing during Suicide Prevention Awareness Month
BY SETH VOORHEES ROCHESTER
PUBLISHED 1:29 PM ET SEP. 28, 2022
ROCHESTER, N.Y. — Millions of Americans struggle with their mental health. Sometimes, talking about it can save a life.
A Rochester brewery is sharing a recipe that also includes a message of hope. To make the perfect beer, it takes the right ingredients and the right recipe. And it takes time.
Second year of the Pumpkin beer to benefit the Pirate Toy Fund
Wednesday, September 14th 2022
Heroes Brewing held a pirate party Wednesday night to toast to the charity beer of the season, the Swashbuckler, a pumpkin ale.
Heroes Brewing Company selling beer in honor of lieutenant
www.rochesterfirst.com July 10, 2022
ROCHESTER, N.Y. (WROC) — Officials from local brewery Heroes Brewing Company began selling American Pale Ale beer dubbed “Letters from Lt. Ellis” Friday at a launch party Friday.
The beer is named in honor of Lieutenant Mildred “Mid” Ellis, who served as a nurse in the U.S. Army Nurse Corps in hospitals around the world. She recently passed away due to Alzheimer’s disease.
Heroes Brewing Company announces beer in honor of lieutenant
ROCHESTER, N.Y. (WROC) July 6, 2022
Officials from local brewery Heroes Brewing Company, a new American Pale Ale beer, Letters from Lt. Ellis, will be available for sale on Friday, July 8.
Brewing for a good cause: Heroes Brewing Company
www.foxrochester.com June 16, 2022
Over the past two decades, the Rochester craft beer scene has been growing substantially and continues to show growth. One of the breweries making that happen is Heroes Brewing Company, a new brewery located on Atlantic Avenue.
‘It Takes a Community’: 7 Breweries Supporting Mental Health All Year.
www.winemag.com. By Rebecca Toy
It’s no secret that life can be hard for everyone. The World Health Organization(WHO) reports that anxiety and depression jumped another 25% from 2020 to the end of 2021 during the pandemic.
Special brew celebrates Rochester Rotary Sunshine Camp's centennial
www.13wham.com May 22, 2022
Rochester, N.Y. — Milestone, a special blood orange blond ale, is now on sale - the proceeds of which will support Rochester Rotary Sunshine Camp.
Proceeds from beer sales will be donated in honor of fallen National Guard airman
May 18, 2022- www.13Wham.com
Rochester, N.Y. — The legacy of Honeoye Falls man killed in a National Guard helicopter crash last year lives on.
Heroes Brewing Co. re-releases special beer for fallen National Guard pilot
May 17, 2022, www.rochesterfirst.com
Heroes Brewing Co. in Rochester is re-releasing a special beer; a pineapple-mango Kolsch. The “CW4 Koch” was made in honor of Christan Koch, a National Guard pilot who was killed in a Blackhawk helicopter crash in Mendon last year.
HEROES BREWING COMPANY MAKES A BEER TO CELEBRATE EARTH DAY AND SUPPORT THE 490 FARMERS IN ROCHESTER, NY
www.firstrochester.com April 22, 2022
Heroes Brewing Company is proud to partner with 490 Farmers to help spread the word about food insecurity in Rochester and the grassroots efforts underway to address the need in our communities.
Rochester brewer hopes new beer begins real conversation on suicide, mental health
Spectrum News Rochester, March 22, 2022
ROCHESTER, N.Y. — A Rochester brewer hopes to use beer to help save help lives. It’s an effort to start a real conversation, through beer, about mental health and suicide prevention.
In business, it takes something special to stand out. Heroes Brewing Company opened in Rochester in early 2021. Each beer brewed there is attached to a cause.
HEROES BREWING COMPANY IN ROCHESTER PARTNERS WITH AFSP TO RAISE MONEY FOR SUICIDE PREVENTION
www.wanderlust-onabudget.com
My brother-in-law would have turned 39 years old today. But a year and a half ago he took his own life, devastating all of us around him.
Heroes Brewing creates new IPA supporting mental health
www.FirstRochester.com February 19, 2022
ROCHESTER, N.Y. (WROC) —Are you a fan of craft beer and are you looking to try a new one? Heroes Brewing Company is releasing a new beer however this one comes with a deeper message.
It’s called #RealConvo, an IPA that supports the American foundation for Suicide Prevention.
Pirate Toy Fund Toy Drive continues at Kinecta Federal Credit Union
Fox Rochester, December 3, 2021
“The 2021 13WHAM News Pirate Toy Fund Toy Drive is continuing its efforts in helping collect toys for kids in need this holiday season.”
Heroes Brewing unveils ‘Hop Grenade’ double IPA to honor Marine Corps birthday
www.rochesterfirst.com November 10, 2021
Heroes Brewing Company is celebrating the 246th birthday of the United States Marine Corps in a way beer lovers will enjoy.
Pumpkin beer to benefit Pirate Toy Fund
www.foxrochester.com October 28, 2021
Rochester, N.Y. — Heroes Brewing Company aims to give back to charity with each new beer it releases.
The newest release is Swashbuckler pumpkin ale, benefiting Pirate Toy Fund, which distributes toys to local kids in need and is preparing for its annual toy drive.
Searching for the Fifth Chaplain
www.rochesterbeacon.com
‘Zootopia’ from Heroes Brewing Co. benefits Seneca Park Zoo
www.rochesterfirst.com, September 13, 2021
ROCHESTER, N.Y. (WROC) — Hero’s Brewing Company has a new beer, this one for the animals… Not for the animals to drink, but for supporting the Seneca Park Zoo.
C.U.R.E Childhood Cancer Association kicks off Childhood Cancer Awareness Month with Heroes Brewing release
Rochesterfirst.com August 31, 2021
ROCHESTER, N.Y. (WROC) — Heroes Brewing Co. continues their mission to brew beers that support local non-profits, especially those that are smaller or don’t have the same recognition as others. C.U.R.E Childhood Cancer Association fits that bill.
10 Can’t-Miss Breweries in Rochester, NY
www.uncovernewyork.com July 21, 2021
Rochester is a city known for its many industries, cold winters, and beautiful waterfalls. However, if you love beer, there are also many amazing breweries in Rochester, NY that you won’t want to miss.
Heroes Brewing releases special beer to honor LGBTQ community
BY SPECTRUM NEWS STAFF ROCHESTER PUBLISHED 12:42 PM ET JUL. 18, 2021
“As part of their Pride celebration, Heroes Brewing Company has brewed a beer in honor of the the LGBTQ community. The special edition raspberry sour is called "Ally."
Heroes Brewing Co.’s ‘Ally’ beer supports Trillium and MOCHA
RochesterFirst.com July 16, 2021
”Heroes Brewing Company is back at it again, and has crafted a beer in celebration of Pride month to help the LGBTQ+ community. Their newest release, “ALLY,” a raspberry sour, went on sale Friday. A portion of the sales will benefit MOCHA and Trillium Health.”
Bright Spot: Get your beer here - and help someone out
WHAM July 8, 2021
Heroes Brewing Company in Rochester has created a new beer called "Ignite" in support of Big Brothers Big Sisters of Greater Rochester.
Heroes Brewing Company unveils 'IGNITE' beer to support Big Brothers Big Sisters
WHECTV- July 3, 2021
A local brewery is supporting Big Brothers Big Sisters of Greater Rochester to further its mission of empowering children to live up to their full potential through mentorship.
Charitable Rochester craft brewery launches new beer for good cause
June 2021
“A new craft brewery dedicated to helping local charities had a special beer release Friday…”
Heroes Brewing Co. teams up with 3 other breweries to honor fallen New York helicopter pilots
Rochester First, May 2021
…Now, a local brewery is doing their part to remember, honor, and give back. Heroes Brewing Co., who’s motto is “shining on a light on everyday heroes,” will shine a light on these exemplary heroes…
RCSD hosts live-streamed fundraiser festival for ‘Arts for All’ scholarship
Rochester First, May 2021
Friday night, The Rochester Education Foundation is holding an online festival, to raise funds for their “Arts for All” scholarship.
The Arts for All Music Festival web-stream is May 14th from 8:00-9:30pm. It will be streaming at Heroes Brewing and also on the Rochester Education Foundation Facebook Page…
Rochester breweries releasing beers to honor National Guardsmen killed in helicopter crash
Democrat & Chronicle, May 2021
The Rochester community was rocked in January with the tragic deaths of three New York National Guard soldiers in a Mendon helicopter crash….Not wanting their memories to fade, four Rochester-area craft breweries are teaming to release four beers in honor of the guardsmen.
Rochester's Heroes Brewing, Spencerport's Brindle Haus Brewing, Fairport's Triphammer Bierwerks, and Livonia's Rising Storm Brewing will each contribute a beer for a mixed four pack that will be released at each brewery around Memorial Day….
In the Midst of a Pandemic, Breweries Are Giving Back to their Communities
CraftBeer.com, April 2021
Since the pandemic hit in early 2020, the food and beverage industry has been hit particularly hard. But that hasn’t stopped breweries across the country from finding ways to give back to their local communities…
‘Beer Guys’ Team Up With Heroes Brewing Co. for Their Own Beer For Charity
Rochester First, March 2021
“Over nine months after “The Beer Guys” went viral for “black or white, relax and have a beer,” there’s another chapter in this story, even after their appearance in a Brad Paisley music video for “No ‘I’ In Beer”…they’re getting their own beer…”
‘Heroes Brewing’ looking to honor fallen Soldiers, donate proceeds
Rochester First, January 2021
“Heroes don’t look like they used to. They look like you do,” says former Fairport Firefighter Greg Fagen, who decided years ago to make a career shift and brew beer at home.
…As a former first responder, Fagen says he was personally touched last week by the Black Hawk crash in Mendon. He’s now hoping to make a beer to honor the three Soldiers who perished in the incident, and donate some of the proceeds to charity.
‘Shining a light:’ New Heroes Brewing Co. in Rochester donates to everyday heroes and causes with each purchase
Rochester First, December 2020
“This weekend, a new brewery opened in Rochester. As a state and city with an immense craft beer industry, perhaps this isn’t surprising. Heroes Brewing Co. is now open in the back lot of the Atlantic Ave./Culver Ave. plaza. It’s an area that is filled with revitalization…”
Lost Borough closes, Heroes Brewing Company to take its place
City Newspaper, June 2020
“We’re going to be fairly agnostic as far as style,” Fagen said. “The objective is to make something that people expect, but also from time to time put something out there that’s new and fresh…”
