Our Story


Four years ago we started this journey to celebrate the everyday Hero with great beer. The road wasn’t always straight – there’s been a few twists and turns, bumps; even some unexpected stops and starts.

But what hasn’t waivered is our desire to honor the people who put a lump in our throats and a tear in our eye. Heroes are ordinary people doing extra-ordinary things.

Today more than ever our message celebrates every front-line worker – every grocery store/drug store employee, every nurse, doctor, every restaurant/brewery employee, police, fire, EMT and so many more.

The feeling we started this journey with 4 years ago is the one now shared by everyone ….

Heroes Don’t Look Like They Used To… They Look Like You Do!