Our Story

In 2016 we started the journey to celebrate the everyday hero with great beer. The road wasn’t always straight–there’s been a few twists and turns, bumps; even some unexpected stops and starts.

But what hasn’t wavered is our desire to honor the people who put a lump in our throats and a tear in our eye. Heroes are ordinary people doing extraordinary things.

Today more than ever our message celebrates everyone who knows that love always prevails over evil. From grandparents raising grandchildren, people who adopt pets, every nurse, doctor, teacher and coach. To police, fire, EMTs, soldiers and veterans and so many more. The philosophy we started this journey with 6 years ago is the one now shared by everyone…

Heroes Don’t Look Like They Used To…
They Look Like You Do!